India is often described as a treasure chest of art, culture, and heritage. From intricate handwoven textiles to finely carved wooden toys, every corner of the country has something unique to offer. For centuries, artisans have preserved traditions passed down through generations, creating masterpieces that carry the soul of India.
But where can one find these authentic creations today? If you’re wondering about the Best Places in India to Buy Authentic Handicrafts, this guide will take you on a journey through vibrant markets, government emporiums, and craft villages that still breathe life into India’s rich craft heritage.
Buying authentic handicrafts is not just about owning a beautiful piece; it’s about supporting the livelihoods of artisans, many of whom come from rural and tribal communities. According to the Export Promotion Council for Handicrafts (EPCH), the handicraft sector employs over 7 million artisans across India. Each purchase contributes to sustaining centuries-old traditions and ensures that these crafts are not replaced by mass-produced factory imitations.
Top Cities and Markets for Authentic Handicrafts
India’s artistic landscape is as diverse as its geography. While you can find handicrafts in every city, some places are particularly renowned as epicenters of specific crafts. Let’s dive into the top destinations across India.
Delhi: The Heart of Handicraft Shopping
Delhi, the cultural capital, is a melting pot of India’s crafts. The city’s markets bring together artisans from every corner of the country, making it one of the best places in India to buy authentic handicrafts.
- Dilli Haat: This open-air market, managed by the Delhi Tourism and Transportation Development Corporation, is a vibrant showcase of India’s diversity. Artisans rotate every 15 days, offering fresh collections of sandalwood carvings, silk sarees, brassware, and Madhubani paintings. The market’s rural ambiance and local food stalls add to the experience. Bargaining is common, but look for GI (Geographical Indication) tags to ensure authenticity.
- Central Cottage Industries Emporium (CCIE): Located near Janpath, this government-run emporium is a one-stop shop for authentic crafts. From Kashmiri carpets to Tamil Nadu’s Tanjore paintings, CCIE offers fixed prices and a vast collection. It’s perfect for those seeking quality without the hassle of haggling.
- Dastkar Nature Bazaar: Located at Kisan Haat, this market focuses on sustainable crafts. You’ll find eco-friendly jute bags, handwoven textiles, and tribal jewelry made by artisans who prioritize traditional techniques.
Pro Tip: Visit during seasonal events like the Surajkund Crafts Mela in February for a wider selection and direct artisan interactions.
Jaipur: The Artisan’s Paradise
Rajasthan’s Pink City is synonymous with craftsmanship. Known for its blue pottery, block-printed textiles, and gemstone jewelry, Jaipur is a must-visit for handicraft lovers.
- Johari Bazaar: Famous for jewelry, this bustling market offers intricately designed silver and Kundan pieces. Look for shops with a legacy, like those near Hawa Mahal, to ensure authenticity.
- Bapu Bazaar: This market is a treasure trove of block-printed fabrics, lac bangles, and Rajasthani puppets. The vibrant colors and patterns reflect Rajasthan’s rich heritage.
- Anokhi Museum of Hand Printing: Located near Amber Fort, this museum-cum-shop showcases the art of block printing. You can buy authentic textiles and even watch artisans at work.
Artisan Story: Meena, a third-generation potter in Jaipur, shares, “Blue pottery is not just my livelihood; it’s my identity. Every piece takes days to craft, from mixing quartz and glass to painting with cobalt oxide.” Her stall at Johari Bazaar is a testament to the skill and patience behind each piece.
Mumbai: A Blend of Tradition and Modernity
Mumbai’s markets offer a mix of traditional and contemporary handicrafts, making it one of the best places in India to buy authentic handicrafts.
- The Bombay Store: With roots in the Swadeshi Movement, this iconic store in Fort offers everything from brass bookmarks to handwoven tote bags. Its curated collection ensures authenticity and quality.
- Contemporary Arts & Crafts: Established in 1962, this Fort-based store works with artisans nationwide to offer unique home decor, from Dhokra sculptures to Pattachitra paintings.
- Kala Ghoda’s Artisans’ Gallery: This boutique gallery features apparel, scarves, and jewelry with a mix of traditional and modern designs. It’s perfect for finding one-of-a-kind gifts.
Case Study: The Bombay Store’s commitment to artisans is evident in its partnerships with over 320 craftspeople across India. By sourcing directly, it ensures fair wages and promotes sustainable craftsmanship.
Varanasi: The Spiritual Craft Hub
Varanasi’s handicrafts reflect its spiritual and artistic heritage, with a focus on silk weaving and brasswork.
- Vishwanath Gali: Near the Kashi Vishwanath Temple, this narrow lane is lined with shops selling Banarasi silk sarees and brass idols. Look for weavers who demonstrate their craft to ensure authenticity.
- Chetganj Market: This market offers wooden toys, brass lamps, and zari-embroidered fabrics. It’s less touristy, offering a more authentic shopping experience.
Expert Tip: Check for the Silk Mark tag on Banarasi sarees to confirm they’re handwoven and authentic.
Bhuj: The Craft Capital of Kutch
Gujarat’s Kutch region is renowned for its embroidery, bandhani textiles, and pottery, making Bhuj a top destination.
- Hiralaxmi Memorial Craft Park: In Bhujodi village, this park allows artisans to sell directly to buyers. You’ll find Mashroo weaves, leatherwork, and Rogan art.
- Dattatreya Temple Market: Located near Kala Dungar, this market offers tribal embroidery and mirror-work textiles crafted by local women.
Statistic: Kutch’s handicraft sector supports over 10,000 artisans, with women making up 85% of the workforce, empowering communities through craft.
Top Online Platforms for Authentic Handicrafts
For those who can’t travel, online platforms bring India’s crafts to your doorstep. These websites are among the best places in India to buy authentic handicrafts, offering convenience and authenticity.
| Platform | Specialty | Why Choose It? |
|---|---|---|
| Gaatha | Tribal art, Pattachitra, Madhubani paintings | Focuses on artisan stories and cultural preservation |
| Craftsvilla | Sarees, home decor, jewelry | Wide selection, low commissions for artisans |
| Amazon Karigar | Handwoven textiles, pottery | Supports over 12 lakh artisans, global reach |
| ExclusiveLane | Terracotta, Dhokra, Warli art | Curated for urban homes, eco-friendly packaging |
| The India Craft House | Dhokra, Kashmiri embroidery | Partners with 320+ artisans, fair-trade focus |
- Gaatha: Known for its storytelling, Gaatha connects buyers with artisans through detailed craft histories. Their collection includes Gond paintings and Mata ni Pachedi cloths.
- Craftsvilla: With over 4 million products, this platform supports 25,000 artisans. It’s ideal for finding affordable, authentic crafts.
- Amazon Karigar: This initiative promotes artisans globally, offering everything from Kashmiri shawls to Channapatna toys.
- ExclusiveLane: Perfect for urban buyers, it offers contemporary crafts like terracotta table decor and blue pottery vases.
- The India Craft House: This social enterprise preserves ancient crafts like Dhokra, with a focus on fair trade.
Tips for Buying Authentic Handicrafts
- Look for Certifications: GI tags, Silk Mark, or Craftmark ensure authenticity.
- Buy Direct: Markets like Dilli Haat or platforms like Gaatha connect you directly with artisans, reducing middlemen.
- Ask Questions: Engage with sellers about the craft’s origin, materials, and process.
- Avoid Mass-Produced Items: Check for imperfections, a hallmark of handmade work.
- Support Fair Trade: Choose platforms like The India Craft House that prioritize artisan welfare.
The best places in India to buy authentic handicrafts stand out for their commitment to quality, tradition, and artisan empowerment. Markets like Dilli Haat and Hiralaxmi Craft Park bring artisans to the forefront, while online platforms like Craftsvilla and Amazon Karigar make these treasures accessible globally. Each purchase supports a legacy, ensuring that India’s crafts continue to thrive.
