AC AMC Plans: What to Offer and How to Price

An AC AMC Plan (Air Conditioner Annual Maintenance Contract) is essentially an air conditioner service contract that ensures your cooling system is kept in peak condition. Under an AMC, a service provider schedules regular check-ups, cleanings, and repairs for a fixed annual fee.

This proactive maintenance is crucial in India’s intense summers – only about 8–10% of Indian homes have ACs today, but that’s rising fast as cooling becomes a necessity for comfort and health​. Both residential users and businesses need reliable AC AMC plans to avoid the misery of a breakdown when it’s hottest.

As Sulekha explains, AC AMC services help your unit “run smoothly,” boosting efficiency and extending its lifespan​. In this guide, we’ll cover everything an Indian AC service provider should offer in an AMC plan and how to price it competitively.

AC AMC plans come in different flavors to suit various needs and budgets. Broadly, they fall into two categories: non-comprehensive and comprehensive, with some providers offering semi-comprehensive options as a middle ground. Here’s a closer look:

Non-Comprehensive AMC Plans: Also called basic or service-only plans, these focus on preventive maintenance. Comprehensive AMC Plans: These plans offer broader coverage, including spare parts and sometimes major components.

What to Include in an AC AMC Plan

An effective AC AMC package bundles all the key services a customer expects. Typically, this includes:

🔍 Scheduled Inspections & Preventive Maintenance: Professional technicians check the unit, clean components (filters, coils, drain pans), and spot any wear. Most contracts promise two preventive visits per year. These inspections catch small issues before they become big breakdowns.

🧼 Deep Cleaning: Thorough cleaning of air filters, evaporator coils, condenser coils, and fan wheels. Clean components improve cooling efficiency and indoor air quality.

❄️ Refrigerant (Gas) Refill & Leak Fixing: Checking refrigerant levels and topping up the gas if needed. Any minor leaks are sealed to keep the system running at full capacity.

🔧 Parts Replacement (Wear-and-Tear Items): Replacement of worn consumables like filters, belts, or capacitors. In comprehensive AMC plans, essential electrical and mechanical parts are covered under the contract. (In non-comprehensive plans, only labor is free and parts are extra.)

🚨 24×7 Emergency or Priority Service: Fast-track repair calls, especially during peak summer demand. Some premium plans include dedicated helplines or priority booking, giving customers peace of mind that a technician will come quickly if the AC suddenly fails.

⏱️ Performance Testing: Checking cooling output, thermostat accuracy, and electrical safety. Ensuring the AC works reliably and efficiently all year.

🏷️ Warranty and Guarantees: Many providers (like Urban Company) even offer a service warranty (often 30–90 days) on workmanship.

Including these in an AC servicing plan means customers can enjoy comfort and peace of mind in summer – they know their AC is checked regularly and any small issue is addressed. For example, one plan description notes an AMC “covers 2 scheduled maintenance services in a year” along with electrical parts, gas charging, condenser coils and unlimited breakdown support.

AMC Plans for Different AC Types

ACs come in various forms, and AMC plans should account for these differences. Here’s how to tailor offerings:

Window AC AMC: These are compact units (1–1.5 ton) common in smaller homes. A basic plan might include two visits per year for filter/coil cleaning and gas top-up. Since window units are self-contained, servicing is relatively straightforward. Pricing can be lower (often ₹1,000–2,000 annually for standard plans).

Split AC AMC: Split systems (wall-mounted or floor units) are most popular in urban homes (1–2 ton). They need cleaning of both the indoor and outdoor units. An AMC plan here typically includes visits for cleaning filters/coils and refilling refrigerant, plus checking the outdoor compressor unit. Because splits involve two parts (evaporator and condenser), AMC pricing is higher than window ACs.

Ducted/Cassette AC AMC: These larger multi-ton systems (2–5 ton) serve big rooms or halls. In addition to standard servicing, plans often include duct cleaning or cassette unit servicing. The complexity of larger duct systems (long refrigerant lines, multiple vents) means AMCs are pricier.

Commercial/VRF/Chiller AC AMC: Heavy-duty systems (multi-split, VRF, packaged, central) used in offices, malls or factories demand expert handling. AMC packages for these may include quarterly checks (not just biannual), specialized cleaning of chillers or rooftop units, and priority support. Since downtime is costly, commercial clients expect robust contracts.

Each category should have a tailored plan name or tier. For example, you might offer a “Residential Split AC Standard AMC” vs. a “Commercial AC Complete AMC.” Highlight any specialized service (like duct cleaning for cassettes or 24/7 repair for offices).

Pricing AC AMC Plans Competitively

Setting the right price for an AC AMC Plan involves balancing costs, coverage and competition. Key factors include:

• AC Type & Tonnage: Larger units cost more to service. E.g. a small window AC may only need ₹1,000–2,000/year, whereas a 2–3 ton ducted AC AMC could be ₹8,000–12,000 for a basic plan. Commercial units with multiple tons will be higher.
• AC Age & Condition: Older or out-of-warranty units might be cheaper (less parts coverage) or more expensive (more breakdowns). Some companies offer reduced rates for older machines but may exclude major part replacement.
• Brand: Brand-name ACs often have pricier parts. For instance, Daikin’s official AMC starts around ₹3,000 for a 2/3-star unit and goes up (₹5,000+) for inverter models. Customers often trust brand-backed plans, but you can compete by offering similar value.
• Plan Level (Coverage): Decide if a plan is comprehensive (parts + labor) or labor-only. Comprehensive AMCs (like the Voltas plan below) cost more but include all parts replacement. You could offer a cheaper “Basic” plan (labor-only, filter changes) and a premium version with parts included.
• Visits per Year: More visits = higher price. Two visits is common; you might add a premium tier with quarterly checks.
• Location & Logistics: Travel distance, city size, and local labor costs vary. A Mumbai AMC might be priced differently than in a smaller city.
• Competition & Market Rates: Survey competitors. For example, an online forum notes Daikin split AC AMCs ~₹3,000 (basic) to ₹5,000/year. Voltas charges about ₹7,500/year for a 1.2–1.5T inverter split comprehensive plan. Use such data as benchmarks.

Price your plans so customers see clear value. A good strategy is tiered packages: Basic (single annual service, essential fixes), Standard (two services, partial parts/gas coverage) and Premium (full coverage, priority support).

For example, a Basic split-AC plan might start around ₹1,500/year, while a Premium comprehensive plan could be ₹6,000–7,500 depending on capacity and brand. Always be transparent about what each plan includes to justify the price.

Examples of Indian AC AMC Plans

It helps customers to see familiar examples. Leading brands and service providers illustrate common offerings:

Voltas (TATA) – Their “Annual Service Care” plan for a 1.1–1.5 ton inverter split AC (6–8 years old) costs about ₹7,500/year. This Comprehensive AMC includes 2 services per year, gas refill, and all parts covered. The marketing highlights “complete care… with regular periodic checks” like a health checkup.

Daikin – As noted, Daikin’s official AMC starts around ₹3,000 for 2/3-star split units, and up to ₹5,000 for inverter models. These plans typically cover two visits (filter cleaning, gas fill) and promise faster response by dedicated technicians. (They also note longer equipment life and lower repair costs as benefits.)

Urban Company (Service Platform) – While not an AC maker, Urban Company bundles AC upkeep through online bookings. They list services like power-jet cleaning, gas refill, and even anti-rust deep cleaning. Notably, they guarantee all work with a 30-day warranty and a 90-day revisit policy in some cities, emphasizing customer trust and service quality.

Other Brands – AC makers like LG, Samsung, Blue Star, etc., similarly offer AMC contracts through their service centers. Prices are often in a similar range, with comprehensive plans typically 3–6K per year for a home split AC.

These examples show the market expectation. Your plans should match or beat competitors in value. For instance, if Daikin charges ₹3,000 for a basic AMC, you might offer ₹2,800 with an added benefit (e.g. a free filter or extra visit) to attract customers. Always highlight advantages like genuine spare parts, emergency helpline, or peace of mind in your service pitch.

Sample AMC Pricing Table

Below is a sample pricing table (for illustration only) comparing yearly Basic, Standard, and Premium AMC packages across AC types. Actual prices will vary by your costs and region:

In this example: Basic covers 1 visit (labor only, filter cleaning), Standard covers 2 visits plus partial parts (e.g. filters, clamp-on repairs), and Premium offers 2–3 visits with full parts & gas coverage, priority service, etc. Tailor your actual pricing higher or lower based on the market and your margins.

Sample AC AMC Plan Tiers

Here’s a tabular breakdown of how you can structure your AC AMC Plans to cater to different customer segments:

Pricing Tips for Service Providers

• Bundle Discounts: Offer 10-15% off for multi-unit or multi-year plans to encourage long-term commitments.
• Transparent Pricing: Clearly list inclusions and exclusions, as WeConnect Care does, to build trust.
• Value-Added Services: Include free gas top-ups or anti-rust treatments to differentiate your plans, as seen with Urban Company.
• Regional Adjustments: Adjust prices based on city-specific costs. For example, Mumbai or Delhi may support higher prices than smaller cities due to demand.

Each plan should clearly list what’s included (e.g., “2 visits per year, free refrigerant top-up, covers X, Y parts”) so customers see the value. Combine this with emotional appeal: stress how the Premium plan brings “total peace of mind all summer – never worry about a breakdown!” By focusing on comfort and reliability, your marketing can resonate with Indian consumers who just want cool, clean air without surprises.